Privacy policy

Who we are

This website is run by Sovereign Realty, a real estate brokerage registered with the Dubai Real Estate Regulatory Agency (RERA ORN 46342) and licensed under trade licence 1430699. Our office is Office D59, M Floor, Al Hamra Building, Dubai. You can reach us about privacy at [email protected].

This policy explains what personal data we collect, why, and the choices you have. We handle personal data in line with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and other applicable UAE law.

What we collect

• Details you send us: your name, phone number, email address, budget, preferred areas or projects, timing and any message you write.
• Conversations: messages you exchange with us.
• Technical data: information your browser or device sends when you use the site, for example device or browser type, pages viewed, approximate location derived from IP address, referral source, and timestamps. This may be collected through cookies, pixels, tags, local storage or similar technologies. Third-party analytics or advertising partners may provide those tools when they are enabled.

We do not request identity documents through this website. If you go ahead with a purchase, we may need documents such as a passport copy to meet UAE legal and anti-money-laundering requirements, and we will explain this at the time.

Cookies and similar technologies

We use cookies and similar technologies to run the website and, when switched on, to measure how it is used and to support marketing. Categories we may use:

• Essential / strictly necessary: needed for the site to work (for example security, load balancing, remembering a form step). These are not used for advertising.
• Analytics / performance: help us understand visits, popular pages, and technical issues so we can improve the site. They may set a unique identifier and record browsing activity on our pages.
• Advertising / marketing: if we enable them, they help us measure campaigns, limit how often you see an ad, and understand whether a visit followed a marketing click. They may involve third-party pixels or tags on our pages.

Analytics and advertising tools may not be active on every visit. For example, they may be off while the public site is still being prepared. When we turn tracking on for the live site, the same categories above apply. We do not list specific product names or account IDs in this policy. The categories cover the tools we use or may enable.

You can control cookies through your browser settings (block, delete, or alert you before a cookie is stored). Blocking essential cookies may stop parts of the site from working. Where a consent or preference control is shown on the live site, you can also use that to manage non-essential cookies.

Why we use it

• To reply to your enquiry and help with your property search.
• To share project information you have requested.
• To meet our legal and regulatory duties as a licensed brokerage.
• To keep the website secure and working.
• To understand how the website is used, when analytics or performance tools are enabled.
• To measure and improve marketing, when advertising or marketing cookies or pixels are enabled and where the law allows.

We rely on your consent where required (including for non-essential cookies and marketing messages), on steps you take toward a possible contract when you enquire, and on our legal obligations. You can withdraw consent at any time. This does not affect anything we did before you withdrew it.

Marketing

We send project updates or offers only if you have agreed to receive them. You can opt out at any time by using the unsubscribe link in any marketing email, or by emailing [email protected].

Separately from email marketing, advertising or marketing cookies and pixels (when enabled) may be used to measure campaigns as described under Cookies and similar technologies.

Who we share it with

We do not sell your personal data. We share it only where needed to help you or run the website, for example:

• with a developer or its sales office, when you want us to register your interest or reserve a unit;
• with service providers who host our website or run our messaging, email, analytics, advertising measurement and AI assistance tools;
• with government bodies or regulators where the law requires it.

Some providers may store or process data outside the UAE. Where that happens, your data may be processed outside the UAE with appropriate safeguards, as the PDPL requires.

How long we keep it

We keep your data only as long as we need it for the purposes above or as the law requires. Analytics and advertising logs are kept only for as long as needed for measurement and security, then deleted or anonymised where practicable.

How we protect it

We limit access to people who need it and use reasonable technical and organisational measures to protect your data. No system is completely secure, so please do not send sensitive documents through the website form.

Your rights

Under the PDPL you can request that we:

• tell you what personal data we hold about you and give you a copy;
• correct data that is wrong or incomplete;
• delete your data, where we are not required to keep it;
• restrict or stop certain uses of your data, including marketing;
• move your data to another provider, where this applies.

Email [email protected] to make a request. We may need to verify your identity first. If you are unhappy with our reply, you can contact the UAE Data Office.

AI

Our AI Policy explains how we use AI tools and confirms that we do not use your personal data to train AI models.

Changes

We may update this policy. The latest version will always be on this page. Turning analytics or advertising tools on or off for the live site does not by itself require a new policy, as long as use stays within the categories described here. If we change how we use personal data in a material way, we will update this page.

Last updated: 29 October 2026